The 90s techno magazine that shaped German rave culture (2024)

4April 2018

Few things paint a better portrait of 90s rave culture than German techno magazineFrontpage. Between its launch in 1989 and its final run in 1997,Frontpagewas one of the leading voices of the country’s house and techno movement. As Stefan Weil, one of the magazine’s founding members, describes it,Frontpage was a “printed rave” and “graphic ecstacy”, chronicling the explosion of an entirely new subculture bound by a fixation on the music of the future.

Frontpagewas first published in 1989 as the in-house fanzine for Technoclub, an influential party with an exclusively electronic soundtrack that used to take place atDisco Dorian Gray. a nightclub inspired by Studio 54 and located, unusually, in Frankfurt Airport. Alex Azary, Technoclub’s founder and a veteran of Frankfurt’s club scene, financed the early version ofFrontpageas a local promotional tool, but its scope broadened over time. When Azary’s funding was exhausted,Frontpagecontributor-turned-editor Jürgen Laarmann capitalised on the opportunity to move the magazine and its focus to what he viewed as a new, more progressive frontier – Berlin.

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Partying was the main occupation ofFrontpageand its team of 24/7 rave reporters, who treated the magazine like “the newsroom for all forms of electronic music in the 90s”, as Weil puts it. They published stories about the emergence of new subgenres like trance and gabber, printed early stories on now-iconic artists like Joey Beltram, Westbam, Moby, and Aphex Twin, and mastered the ‘you heard it here first’ mentality with their extensive reviews of fresh releases. Serious music reviews were partnered with a very un-serious editorial voice characterised by an enthusiastic approach to self-destruction: Weil’s favourite columns were usually the craziest, with names like ‘Shopping on Speed’ and ‘Hardcore Decadence’. ‘Octopuss*es’, was a monthly column following a crew of female scenesters who Laarmann describes as “the Spice Girls before the Spice Girls”; the Octopuss*es were given a monthly editorial budget and encouraged to “attend parties, misbehave, and write about it”.

Underpinning the more outlandish ideas was the fundamental belief that techno was a way of life, not just a music genre. Beyond covering clubs, festivals, and raves, aFrontpagecontributor’s job was to reporton the “hot sh*t” in “wear and gear”, says Weil, and record stores, promoters, and club-wear labels became as much a part of the magazine as the articles themselves. The magazine was free for the taking, but only available inFrontpage-approved spots like theTresor nightclub or Hard Wax Records.

“There was nowhere that German reunification worked better than in the techno scene. On the dancefloor, with smoke, strobes, and a Westbam soundtrack, you couldn’t tell who was East or West” –Jürgen Laarmann, Frontpage

Likewise,Frontpage’s aesthetic mirrored techno’s sonic innovation. In its early years, the magazine took inspiration from the DIY, cut’n’paste vibe of punk fanzines, but it soon honed a unique style of its own, with a maximalist layout and cutting edge art direction spearheaded by graphic designer Alexander Branczyk, whose over-the-top, ecstasy inspired designs virtually explode off the pages. “(Branczyk) translated the outstanding content and the attitude of the raving society into a very own graphic language,” says Weil.Frontpagewas the first magazine in Germany to be created entirely on a Macintosh, and it shows: analogue photographs were manipulated, altered, and transformed, and every font during Branczyk’s five-year tenure as art director was a unique design.

“My inspiration was the dancefloor and the flickering lights in Berlin’s dirty clubs,” Branczyk says. “I wanted to make the design f*cked up and messy.” ThoughFrontpagewas a celebration of decadent partying, Branczyk’s time as art director was filled with more nights in than out. “I missed a lot of parties,” he says. “While the other guys were dancing, I was designing! I did it for myself and, usually,bymyself.” According to Weil, “Branczyk was as important for electronic music, club culture, and rave asDavid Carsonfor indie, grunge, and post-rock.” The team’s obsession with new technology also led toFrontpagebeing one of the first ever magazines available online, under the the legendary domaintechno.de.

Laarmann describes his Frontpage era romantically. After all, he and the team made a living having fun, and they have years worth of magazines to show for it. Naturally, Frontpage was more than just a magazine. Writers and editors also organized a number of parties, events, and tours – most notably Mayday, the first major rave in Germany, and the Love Parade, a techno and drug-fuelled march through the streets of Berlin. The combination of events in 1991 caught the attention of the media and became known as the ‘German Summer of Love’. “Berlin was known as the place where a number of devastating events took place,” Laarmann explains. “Wars, Nazism, and Communism. The techno movement was the first time in a long time that Berlin, and really Germany, were recognised for something in a positive light and had international appeal.”

Frontpage came to a close in 1997, but 30 years later, many of its ideas have gone mainstream– Berlin is recognised as Europe’s rave capital, and Germany is a techno haven. At the same time, with AfD starting to gain power in Germany and right-wing, nationalistic sentiments rising internationally, Laarmann still believes there is work to be done in realising the magazine’s utopian vision. “Techno became a universal language with its own values, like tolerance, and denouncing sexism and racism,” he says. “You know, being there back then, it felt perfect. We really believed we had a bright future of inclusion and freedom ahead of us. We have to ask ourselves what went to wrong in between.”